Monetizing your content online has become a trend these days. We see a lot of reputable companies joining the bandwagon to roll their money.
But that was not the way it was in the past.
A few decades ago, the only method of paid advertising was to negotiate a fixed price, whether it was native advertising or celebrity endorsement in a magazine. However, the advent of digital tools simplifies the measurement of marketing effectiveness.
Returning to the present, digital media allows both content creators and advertisers to measure the effectiveness of their media, down to the level of which customer arrived from which source, on what day and at what time of day or of the night.
Today, online content has become a hub for monetization. If you’re looking to get the most out of your online content and make money from it, you’ve come to the right place.
With that perspective in mind, here are 12 ideas for monetizing online content:
1. Offer advisory services
Consulting is a great approach to making money from your content. You could advise people who are willing to pay you if you are an expert in a specific industry with in-depth knowledge and skills.
It will take some extra effort, but it will pay off in your online content monetization efforts.
2. Turn your existing content into eBooks
If you’ve already posted a lot online, you should review your online content resources. Group them by subject and hire a writer to create a short eBook. Even ten blog entries can turn into a 10,000-word guide that your readers can use to solve a problem, address a problem, or gain insight into a difficult topic.
For example, Visme has gathered a lot of useful information on how to make engaging infographics and created a free eBook for anyone interested in shareable infographics.
3. Offer exclusive content at a price
You can also make money by providing optional “exclusive” content that is more detailed or exclusive than your standard work. Premium material is often provided by bloggers in the form of an eBook or a collection.
Individuals will gladly pay a premium to access your knowledge if you have specific expertise, talents or experience in this area. Examples are a video series, a tutorial or course, or a subscription newsletter.
Same deal with premium visual content. For example, Depositphotos offers over 200 million high quality photos, music files and videos to help you create the best projects. This platform also attracts many professional photographers, designers and other visual creators to create high quality licensed content for their clients.
4. Add ads to your website
Placing advertising on your blog or website, especially if you have a large readership, could be a lucrative method of monetizing content online. When it comes to internet advertising, content creators have different payment options:
A brand pays you a one-time fee to put an ad on your site for a certain period of time.
Pay-as-you-go: You get paid a certain amount every time someone uses the ad on your site to request a quote, purchase a product, or perform some other agreed-upon activity.
CPM (cost per thousand impressions): When your ad reaches 1,000 impressions, the company pays you a fixed fee.
Google AdSense uses a PPC approach, in which the brand pays you for each click.
5. Ask for donations
If you want to sell ad space or run affiliate marketing on your website, keep this in mind; both of these things depend on a large amount of traffic. This is where donation-based monetization comes in. And it relies on a truly engaged community.
Wikipedia seems to be the best-known example of a donation-based nonprofit. General public donations fully support the free online encyclopedia. Without it, the world’s largest open source information pool could disappear.
6. Develop online courses
You will have a lot more to offer people once you achieve “thought leadership” status, and they will be more inclined to pay for it. Here, online courses, case studies, and webinars can all be effective income generators that can help monetize online content. Additionally, LinkedIn can be an effective way to promote such content.
You can engage with a marketing copywriter who is experienced in teaching materials to help you create a cohesive course. To ensure that your course delivers value and fills an unfulfilled niche, ask your audience about their top challenges or answer the most common customer questions you receive.
7. Offer sponsored content
A marketing content writer can collaborate with sponsors on small blog posts, white papers, reviews, podcasts, movies, and other multimedia content. Although sponsored content and affiliate content have donate buttons on your website to promote a product quickly, the latter relies on clicks to generate income.
In contrast, you get paid to write and distribute material with sponsored content, whether it generates clicks or sales. This is a big step in the direction of monetizing online content.
8. Become a public speaker
Being a speaker helps you express your opinion. Imagine the kind of popularity you can earn by starting a YouTube channel and hosting a podcast online. It can help you create new avenues for generating income. The only thing you need to do is find a niche and create a target audience.
For example, Neal Schaffer is a leading expert helping businesses improve their marketing and increase sales through training, consulting and social media. He is also a key social media speaker covering best practices in social media marketing aligned with current trends.
9. Sell your products
Ecommerce content increases brand awareness and traffic, which ultimately leads to more sales. Ecommerce content marketing is a fantastic strategy for increasing traffic to your store and building your brand. This is also qualified traffic, which means it is only people interested in your articles or relevant topics.
For example, fashion blogger Danielle Bernstein launched her fashion line under the same name from her blog “What were we wearing?” garnered wide recognition. She was on the Forbes Under 30 list and is currently showing her collections at Macy’s.
10. Make affiliate sales
When you effectively increase the readership of your content, you open the door to collaborating with companies who want to deliver their products or services to audiences similar to yours. You agree to advertise partner brands on your blog in return for a percentage of the sales generated by your page when you use affiliate marketing.
It is one of the most popular modern techniques for monetizing online content. Add affiliate links without distracting your visitors. There are many options for affiliate marketing, for example, the mammoth of e-commerce Amazon offers great affiliate marketing opportunities.
11. Sell exclusive content
Exclusive content is an intriguing concept. Proprietary material can be very powerful in reaching your target audience if done right. The principle of scarcity is the basis of the impact of exclusivity on humans.
Like supply and demand, the scarcity principle states that the rarer or more inaccessible something, the more valuable it is. This mysterious value arouses a sense of curiosity and urgency in a person, making them want to find out what they are losing.
12. Offer limited use rights for your content
Exclusivity makes people want something in two ways: First, it makes you create a part according to a buyer’s specifications, or you can end up with a part of your choice and put it up for sale.
Exclusivity does not work when there are only 50 available and only one person wants it. This is not a good way to monetize online content. Demand for your products must be there, whether genuine or created through creative content marketing and psychological manipulation of your target demographic.
Small, loyal audiences with a higher tendency to engage are more powerful at becoming potential consumers than large ghost followers.
However, a content creator decides to describe himself; whether they are an influencer, brand champion, affiliate marketer or ambassador, they need to inspire, inform, educate and empower their particular audience.