NEW YORK, April 20, 2022 /PRNewswire/ — Quartile, the world’s largest cross-channel e-commerce advertising platform, announced that it has acquired the full business volume of Boutique Seller, a highly regarded Amazon advertising agency, in the under an undisclosed agreement. Boutique Seller customers, who make millions of sales across the full range of categories on Amazon, will transition to Quartile’s comprehensive ad management system.
With offices at United States and Israel, Boutique Seller has served more than 250 Amazon sellers over the past five years. “We started Boutique Seller when Amazon advertising was in its infancy and decided to specialize in it, eventually developing a reputation for having deep knowledge of ad optimization on the platform,” Joel said. Wolh, CEO and co-founder of Boutique Seller. “Recently, we’ve seen how competitive it has become for sellers to advertise and it’s hurt their bottom line. We knew our sellers needed access to more features to effectively manage their listings. sellers need to think about display advertising and also cross-channel advertising, which Quartile excels at,” added Jacob Davis, COO and co-founder of Boutique Seller. “With Quartile, our customers will benefit from the most specialized and efficient Amazon advertising algorithm on the market, which is also at the forefront of advertising channels that sellers must diversify into, such as Amazon DSP and Google Shopping”, continued Wolh.
“Since we manage thousands of accounts and some of the biggest global brands, the absorption of Boutique Seller’s business has been smooth so far. Boutique Seller specifically attracted customers who expected a high level of performance of their ads, and they hoped that our platform would help them to add traffic from different sources and also to expand to other markets and countries,” said Eduardo Knijnik, co-founder of Quartile. brands looking for a multi-channel, multi-country platform and also keen to increase traffic volume for the direct-to-consumer channel,” Knijnik added.
“We will remain involved throughout the transition process, and we have been impressed with the personalized service that Quartile Account Managers have provided to each of our clients. Going forward, we will be working on marketing initiatives with Quartile and we are delighted to help expand their already significant presence in the Israel market. Quartile allows sellers to focus on overall strategy both on and off Amazon. For sellers to keep up with the changing market, they will need a partner like Quartile to stay competitive,” Davis noted.
About the quartile:
Founded in 2016, Quartile is an artificial intelligence and machine learning-based ad optimization platform for brands and e-commerce sellers. Quartile’s proprietary algorithms make real-time decisions based on accurate data to improve performance and growth. With the acquisition of Sidecar, a performance marketing technology provider for e-merchants, Quartile has become the world’s largest cross-channel e-commerce advertising platform with over $2 billion under management, more than 6,000 customers in 26 countries and more than 300 employees.
For more information, visit: www.quartile.com.
Press release issued by PRLog
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