Recurring giving is a game-changer to keep generosity going
By Shanda Boyet
With COVID almost in the rearview mirror, it was so refreshing and joyful to meet our Church families in person again. And yet, many congregations are on the verge of thinning out once more.
The annual “summer crisis” has arrived. You’re no doubt aware of the trend: once the kids leave school, families start planning vacations, taking trips across the country, or just spending Sundays by the pool. As a result, their involvement with the Church diminishes.
Discover proven strategies for summer success in Pushpay’s free ebook, 10 tips to overcome the summer crisis.
It’s not all bad news. With the rapid adoption of technology among churches in recent years – especially during the pandemic – it is now simple to engage with congregants whether they are at home, out of town or across the country. of the planet. The ability to send mobile notifications, live sermons and events, and host content on your church’s personalized app has effectively made distance a barrier to ministry.
This is especially true when it comes to giving. In the digital age, where most people use computers and phones daily to transact, it is only natural to make tithing and giving possible through technology as well. These services are as effective as they are popular – according to Pushpay’s 2021 State of Church Technology report, more than 90% of churches are already using some form of online or mobile giving.And yet, when summer comes, the collection basket still takes a hit. The explanation is quite simple: say that your members know about your church’s digital tools. They use mobile giving regularly and fully intend to give on the 4th of July weekend – but between the fireworks and barbecues and arguments with the kids, most of them (understandably) forget to give.
Sometimes, especially during the craziness of summer, mobile giving simply slips through the minds of your followers. What if you don’t give them the chance to forget?
One of the most powerful digital tools to overcome the crisis and maintain generosity throughout the summer is the recurring donation. Instead of expecting your members to donate regularly, they can simply schedule donations of any amount and frequency they want.Having a solid base of recurring donors is financially advantageous for churches. “On average, a repeat donor gives more than 40% more per year than donors who initiate individual donations,” says Brian Byersdorf, director of product marketing at Pushpay. “It allows our clients to have more predictable budgets and revenues.”
In addition to providing stability to your ministry, congregants also appreciate simplicity and consistency – recurring giving means one less commitment to remember during the week.
Kevin Johnson, senior pastor at Dare to Imagine in Philadelphia, has relied heavily on recurring giving since the pandemic began. While he has had great success with the tool, he points out that it took a concerted effort focused on analysis to motivate his congregation to adopt the practice. “The only way we were able to increase these recurring donations,” says Johnson, “is if we paid attention to the data [within Pushpay] and we were able to see who was signing up for recurring giving and what opportunities we had to encourage others.
By leveraging digital tools, especially recurring giving, you can do more than just survive the crisis; you can thrive during these traditionally slower months. For more technology-driven strategies to keep your congregation engaged all summer long, check out Pushpay’s free ebook, 10 tips to overcome the summer crisis.
Shanda Boyet is the corporate marketing manager for Pushpay. For more information on how we work with churches to build community and inspire generosity, visit pushpay.com.